Jeff Green, Founder and CEO, The Trade Desk
Jeff is considered one of the few pioneers of the Ad Exchange, which he built in 2004 and launched commercially in the UK in 2006 and in the US at the beginning of 2007. As COO and Founder of AdECN, he led all strategy, product, and business development. Jeff is a thought-leader in real-time bidding technology. At Microsoft, Jeff not only oversaw AdECN exchange business but he also ran all reseller and channel partner business as well as advised the all-up strategy for the Online Services Division. In October 2009, Jeff left Microsoft and AdECN to found The Trade Desk. Website: www.thetradedesk.com
Todd Crawford, Co-Founder, Impact Radius, Inc.
A recognizable veteran, Todd Crawford brings to Impact Radius a passion for performance advertising and a commitment to its growth. As a co-founder, he evangelizes the opportunities presented by a multi-channel approach to the performance model. Prior to Impact Radius, he served as vice president of sales and business development for Digital River's affiliate network, oneNetworkDirect. Todd also contributed to the founding team at Commission Junction in 1998 and led its business and sales development efforts as vice president for more than seven years. In 2007, Todd won the Affiliate Marketing Legend Award at the Affiliate Summit Pinnacle Awards in Las Vegas. He holds a bachelor of arts at the University of Minnesota, Twin-Cities. Website: www.impactradius.com
Frank Gerstenberger, Vice President, Privacy and Standards, AudienceScience
Frank has over 20 years of experience in marketing and product management of technology products in the areas of online marketing and advertising, Internet software, and mobile/wireless communications. He has held executive and management positions at AudienceScience (formerly Revenue Science), Commission Junction (a division of ValueClick), Intel Corporation, Xircom, Inc. and Quarterdeck Corporation. Frank is a graduate of UCLA and has a MBA from the Anderson School at UCLA. Website: www.audiencescience.com